Customer relationship management (CRM) is a process where organizations manage ongoing relationships with their customers. It is a critical part of a business’s overall customer management system, as it helps to identify and cultivate customer relationships, manage customer issues, and measure customer satisfaction. Customer relationship management software helps businesses manage these relationships by tracking contacts with customers, automating customer contact processes, and tracking customer interactions. It can also help businesses to better understand customer preferences and how those preferences are changing over time. This knowledge can be used to better serve customers and build long-term relationships. There are several different types of customer relationship management software, each with its own unique benefits and drawbacks. Some of the most commonly used types of CRM software include sales CRM, service CRM, marketing CRM, and customer relationship management (CRM) software for B2B sales. Sales CRM is typically used to manage sales relationships with customers. It can track customer contacts and interactions, and help to improve sales conversions by tracking customer leads and opportunities. It can also help to manage customer relationships by automatically sending Thank You cards and other notes after customer interactions. Service CRM is used to manage customer service interactions. It can track customer contact history